Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
Cybercriminals are leveraging big retail names in attacks this holiday season
By Ellen Jennings-Trace published
Cybercrime is expected to spike again this holiday season - here’s what to look for
How to send satellite messages on iPhone
By Alex Blake, Axel Metz last updated
Apple’s Emergency SOS via Satellite and Messages via Satellite features could help you communicate in areas without a phone signal; here's how to use them.
Forget the Magic Mouse, the new M4 Macs have the strangest design choice by Apple yet - no new Wi-Fi 7 despite iPhone 16 support
By Isaiah Williams published
Apple’s new M4 chips are set to elevate user experiences on Macs, but we can’t say the same about its Wi-Fi connectivity.
Black Friday MacBook Air deals 2024: get ready for big price cuts on Apple's thin and light laptop
By Matt Hanson last updated
Check here for all the latest MacBook Air Black Friday 2024 deals as they appear.
Apple keeps killing VPN apps upon Russia's orders – Amnezia VPN is the last victim
By Chiara Castro published
Breaking Over 60 VPN apps have been removed at the request of Russian censors since July. Now, it's the time for this popular free VPN service.
Cyberpunk 2077 is coming to Macs - could the M4 Mac mini be a PS5 Pro killer in 2025?
By Isaiah Williams published
With Cyberpunk 2077 officially confirmed to launch on Apple silicon Macs in 2025 after the recent M4 Mac mini announcement, Sony’s PS5 Pro pricing is now looking even less reasonable.
Using Windows 11 on your Mac? You no longer have to miss out on Apple Intelligence Writing Tools thanks to Parallels Desktop
By John-Anthony Disotto published
You can use Apple Intelligence Writing Tools in Windows 11 with Parallels Desktop.
The M4 MacBook Pro’s display is even better than its predecessor's in one key way
By Alex Blake published
The display of the M4 MacBook Pro can go even brighter and even darker than before.
Get daily insight, inspiration and deals in your inbox
Sign up for breaking news, reviews, opinion, top tech deals, and more.