Black Friday deals are closer than you think. Just this week, retailers like Target, Walmart, and Best Buy have announced early Black Friday sales starting November 1, which means huge savings are coming your way on OLED TVs, air fryers, iPads, smart home devices, and best-selling toys.
As TechRadar's deals editor who's covered Black Friday for over half a decade, I've created this comprehensive guide, which contains everything you need to know about Black Friday 2024. I'm breaking down when sales start, what retailers have the best Black Friday deals, and what offers you can expect.
While this year's official Black Friday date is Friday, November 29, the day after Thanksgiving, early deals will kick off well before then. Best Buy's Black Friday sale will kick off on November 9, Walmart's early sale will start on November 11, and Target announced it will launch a three-day holiday event starting November 7.
While we wait for official Black Friday deals, I've listed the top sales below from your favorite online retailers, followed by today's best deals. A few highlights include a rare 50% discount on a Walmart Plus membership, Apple's best-selling 10.2 iPad on sale for $199.99, and a $700 discount on TechRadar's TV of the year, Samsung's 55-inch S95D OLED TV.
Make sure to bookmark this page, as I'm continuously updating it with the latest news and the best Black Friday deals as soon as they become available.
Today's best sales ahead of Black Friday
- Amazon: TVs, smart home & air fryers from $12.99
- Apple: AirPods, iPads, MacBooks from $89.99
- Best Buy: $1,000 off 4K TVs, laptops & headphones
- Cheap TVs: smart TVs at Best Buy from $69.99
- Christmas trees: top-rated trees from $54.99
- Dell: best-selling Inspiron & XPS laptops from $279.99
- Dreamcloud: mattress deals from $349 + free shipping
- Holiday: decor, lights, Christmas trees & PJs from $10.99
- Home Depot: 40% off tools, appliances & furniture
- Lowe's: holiday decor, appliances & tools from $17.31
- Nectar: up to 50% off all mattresses
- Nordstrom: 46% off boots, coats, jeans & jewelry
- Samsung: $1,500+ off TVs, phones, watches & appliances
- Target: save on furniture, Halloween, tech & clothing
- Walmart: cheap TVs, robot vacs, furniture & appliances
Early Black Friday deals: my 15 top picks
While we wait for official Black Friday deals, there are some excellent offers at Best Buy, Amazon, and Walmart from brands like Apple, Dyson, Ninja, and LG. I'm using price history and comparison tools to ensure the deals below represent the outstanding value you can expect during the official Black Friday shopping season.
Black Friday deals 2024: key information
When is Black Friday 2024?
Black Friday 2024 takes place on Friday, November 29. The actual date shifts, but the day of the week stays the same: it's always the Friday after Thanksgiving.
Like in years past, Black Friday deals start in early November as retailers launch early sales, trying to stretch out the holiday shopping season.
Best Buy announced that its Black Friday shopping season will kick off on November 8, and Walmart just released its Black Friday Ad and the date for its Black Friday event, which will start on November 11.
When do Black Friday deals start?
While Black Friday proper falls on November 29 this year, we should see deals well before that, thanks to a recent trend of retailers launching early sales. Instead of having one day of Black Friday deals, retailers try to stretch out the holiday shopping season by launching mini sales throughout the month of November.
Best Buy announced its early Black Friday sale will launch on November 8, with new deals released every Friday. Walmart also revealed its Black Friday Ad and its Black Friday sale events, which will begin on November 11 with early access for Walmart Plus members.
While last year's Amazon Black Friday sale didn't start until mid-November, the retailer launched holiday deals in October, including daily new offers with Black Friday-like prices. I expect the retailer to launch a similar sale this year on Friday, November 1.
The adage is that retailers reserve their best deals for Black Friday proper, but that hasn't happened in recent years. We expect to see record-low prices on some of this year's best-selling tech, home items, and appliances released throughout October and November, and you'll be able to shop all the best deals in this guide.
I'll be tracking early sales launching in the lead-up to Black Friday, listing all the best offers and comparing prices so you can make sure you're buying a genuine bargain.
What Black Friday deals can you expect?
Black Friday is the biggest shopping event of the year, thanks to hundreds of online retailers offering a wide variety of items on sale. Whether you're shopping for tech gadgets, this year's hottest kitchen appliance, or Christmas gifts for your family, you can guarantee you'll find a discount during Black Friday.
According to Adobe Analytics, some of the best Black Friday deals are on tech products, with electronics leading the way for the biggest consumer spending. This is due to pricey items like TVs, laptops, headphones, smartwatches, and gaming consoles getting discounted to record-low prices you won't find outside of Black Friday.
Apple devices are also extremely popular during Black Friday with fresh discounts on brand-new 2024 gadgets and best-ever offers on older model products. Other popular categories include clothing, furniture, home appliances, and toys.
As a deals editor, this will be my seventh year covering Black Friday, and the most popular deals I've seen always include budget big-screen TVs, OLED displays, robot vacuums, cheap smart home devices, AirPods, air fryers, and gaming consoles.
I expect we'll see the same mix of products on sale at this year's Black Friday deals event, and I'll be covering all the best offers in this guide.
Black Friday 2024: our buying advice
Where to find the best Black Friday deals?
Most online retailers offer Black Friday deals, but it's our job to sort through the thousands of offers to find the best bargains. You'll typically find the best Black Friday deals from big-name retailers like Walmart, Best Buy, and Target, with Amazon leading the pack.
Amazon is a Black Friday favorite not only because it typically offers the most competitive prices but also because of the wide variety of products it covers. Whether you're looking for tech items like laptops, TVs, or AirPods or searching for discounts on clothing, kitchen appliances, or toys, Amazon is likely to offer Black Friday deals on the product you're after. Other retailers that offer impressive Black Friday deals include Best Buy, Walmart, Target, Dell, Home Depot, Lowe's, and Wayfair.
With so many retailers and promotions, Black Friday can be overwhelming, but that's where our deal expertise comes in. We go through every retailer to pick out the very best Black Friday deals so you can make sure you're getting the lowest price available.
Why is it called Black Friday
Let’s take a history lesson to find how why they call it Black Friday: the first known mention of Black Friday related to this shopping experience was in November 1951, when the journal Factory Management and Maintenance used it to describe people calling in sick the day after Thanksgiving so they could have an extra day off work.
At the same time, US police were using the phrases “Black Friday” and “Black Saturday” to describe the horrendous traffic that occurred at the beginning of the pre-Christmas shopping season.
In 1961, the local government moved to change the shopping season to “Big Friday” and “Big Saturday,” but it never caught on. The notion that it was the time when retailers moved 'back into the black' was seen far later and clearly an attempt to bring positivity to the term.
How much cheaper are things on Black Friday?
I know that many people think Black Friday is a scam, but when you look at a product's price history and compare the deals to other holiday sales, I would say that 90% of products are cheaper on Black Friday.
I will have no issue filling this guide with record-low prices on TVs, Apple devices, kitchen appliances, toys, vacuums, laptops, and smart home devices from brands like Samsung, Dyson, Keurig, LG, Apple, Ninja, and Nespresso.
That is to say, products are significantly cheaper on Black Friday. The only caveat is that items just aren't cheaper on the official Black Friday date, November 29, but you'll find some of the best Black Friday deals at early sales, and our guide will be covering all the top offers in this guide.
Why trust TechRadar?
TechRadar has been covering Black Friday since the site started in 2008. We not only have a team of deals experts with over twenty years of experience, but Techradar has also reviewed most products that will be on sale during Black Friday. TechRadar has reviewed over 16,000 products and counting, which means we are not only here to help you find the lowest possible price, but we want to find the right product for you.
So, how does the deals team at TechRadar find the best deals? We analyze each item, using price history and comparison tools to ensure it's a genuine bargain. We also will let you know how good the deal is. Is this a first-time discount? Does it match last year's record-low price? Have we seen a lower price before? We answer each question, so you have as much knowledge as possible to make the best buying decision this Black Friday.
